Starbucks Cold Cups | Inclusive Design
ABOUT
The new award Starbucks Cold Cup, launched nationare made with up to 20% less plastic, 2 lids sizes instead of 4, and accessibility features for inclusive design.
OBJECTIVE
Create an inclusive cold cup experience for Starbucks Partners.
APPROACH
Leverage human-centered design approach to define needs of people with limited, vision, limited hearing, limited cognition, and limited physical capabilities, ideate and prototype solutions, and test and validate solutions with users. I worked with the lead packaging engineer to define accessibly featuers that would make this cup more usable for all.
ABOUT
The new PAC awarded-winner Starbucks Cold Cups are made with up to 20% less plastic, 2 lids sizes instead of 4, and accessibility features for inclusive design.
RESULTS
Impact 4 accessibility features in this cold cup making it more usable for low vision partners, and influenced packaging to prioritize accessibility.
MY ROLE
Product Designer with Inclusive Design Focus
COLLABORATION
Packaging Engineer
DATE
JULY 2020 - OCT 2020