Cake Kit
OBJECTIVE
Design a baking kit that helps novice bakers bake a cake that looks good and tastes good for their friend's birthday without needing a baking pantry and baking equipment.
MOTIVATION
Many people love to bake for birthdays and special events, but some parts of baking suck. You need to have a baking pantry, baking equipment, decorating equipment, and a way to transport your cake. Right now, baking mixes act as stepping stone for foolproof baking, but there is nothing in the market that helps a novice bakers bake a cake without specialty equipment. Cake Kit is 3 layered cake kit that includes all the dry ingredients, baking equipment, and decorating equipments for a novice baker to make a special cake for a special friend. All you need to have is butter, milk, and eggs!
ABOUT
Cake Kit is a project currently still in development.
MY ROLE
Designer
1 - Market Research
Who uses baking box mixes and why do they prefer box mixes to baking form scratch?
In the past, baking box mixes were used primary by housewives as a convenient way to bake. Now, people use box mixes because they see it as an accessible way to do what they love.
"new campaign is a shift for the brand from having a “demographic target” of mothers to a “psychographic target of people who love to bake — including men who love to bake and young singles who love to bake.” - New York Times
Baking is a way to delight family and friends. Box mixes create a foolproof at-home baking experience.
"Even with the move toward healthier foods, sweet treats haven’t gone out of style, Nordlie said. And despite all the ready-made options... baking mixes and refrigerated dough offer an at-home experience that many moms, dads and kids still crave...because you want to delight your family with home-baked goodness." - Star Tribune
Transparency of ingredients is becoming more and more important for food consumers. Millennials use baking mixes because they love baking more than they use it for convenience.
"A younger generation of potential bakers cares about "transparency"... Millennials are, as per that study, “more apt to say they use baking mixes because they enjoy baking than they are to use them for their convenience.” Shame is a nonstarter. Their problem with traditional cake mixes is unrelated to the idea of their being seen as an inauthentic form of baking; it has to do with the assumption that they are full of fake materials." - Washington Post
What's out there that are following these trends?
These Organic products appeal to baker who cares about transparency of food, but don't address a